Call me a cynic, but this ad campaign from Stouffer’s is not helping. They do a good job at selling “real families” with time issues, as well as other family adversities, but that’s just it, they’re selling something.
The greatest enemies of nutritious and healthy foods in this country are speed and convenience. Its been nearly a century since companies began selling the idea that we’re all too busy to eat well unless we buy their product. In this economy with mothers working two jobs, fathers commuting for hours a day for a job in another part of the state, and scholarships and grants becoming that much more important to students it makes sense that now, more than ever, ad campaigns such as this are being turned out. But when did inexpensive suddenly become synonymous with cheap, easy and unhealthy?
Do people really not understand that it takes no time at all to boil pasta, blanch some fresh vegetables and saute them together? Or have some already cleaned and prepped chicken waiting to be broiled, grilled or, hey, sautéed in no time at all? Its one thing to sell your product based on the fact that you can save people time, but to try and convince people that your company and your factory manufactured and frozen “meal” is going to bring them together and be a benefit to their overall health is an insult to the human race and its well being.